Sajeva Label

Sajeva Label

Dec 2025

Dec 2025

Alexandra Midal declares the autonomy of design. She proposes not only a counterhistory but a new historiography of design, shedding light on overlooked historical landmarks and figures while reevaluating the legacies of design’s established luminaries from the 19th century to the present. Midal rejects both linear narratives of progress and the long-held perception of design as a footnote to the histories of fine art and architecture.

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